To sell homes, real estate agents like you know that you need to prospect far and wide: out of hundreds of leads, only a percentage becomes true prospects, and of this, a very tiny percentage actually closes a deal. Marketing will help you accomplish your sales goals -- even if you do it for only 15 minutes every day.
You might be skeptical: Why only 15 minutes? What marketing can I accomplish with 15 minutes?
Here’s a sample schedule:
Daily:
5 minutes – Check Feedly for anything relevant that your readers might find interesting; schedule at least 3 links for automatic posting on your Facebook Page, LinkedIn, Twitter later on using Buffer or Hootsuite; search online for great infographics, charts, and other resources that you could write about or pin to Pinterest
5 minutes - Find and reach out to at least 3 new contacts on Facebook, LinkedIn, Twitter, etc.; join a community or group;
5 minutes - Engage at least 3 existing contacts or followers - respond to comments or messages
OR
Weekly:
Monday – Write and publish a quick post on blog (or commission it)
Tuesday – Reply to comments on your social media accounts
Wednesday – Join groups and forums, answer questions helpfully
Thursday – Upload hi-res photos and videos of homes and neighborhood on Pinterest and Youtube
Friday – Check your blog analytics, find out which content got lots of attention; brainstorm next week’s topics and posts
You could also organize your tasks using a spreadsheet or calendar, for example:
For February 3 to 7 |
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Leads Source |
Tasks |
Mon |
Tues |
Wed |
Thurs |
Fri |
Blog |
Draft (or commission) a 300-500 word post based on a list of topics you already defined or your editorial calendar |
10 |
10 |
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Reply to comments |
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5 |
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Check blog stats, see which posts and topics are most shared or most read, where most readers are coming from |
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5 |
Social Media (general) |
Check Feedly for shareable content from other sources; Schedule interesting relevant content using Buffer or Hootsuite for posting on your social media accounts |
5 |
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5 |
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*Facebook page |
Comment on relevant article others have shared |
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5 |
5 |
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Join 5 realtor groups |
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x |
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Participate and be helpful in group discussion |
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5 |
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Reply to/engage 3 followers |
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5 |
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Follow 3 new users |
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x |
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Connect with 3 realtor professionals |
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Join 5 realtor groups |
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x |
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Participate and be helpful in group discussion |
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5 |
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Comment on an article shared on LinkedIn |
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x |
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*Pinterest board |
Post 10 hi-res photos of homes for sale |
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5 |
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Post 10 hi-res photos of the neighborhood |
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x |
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Follow 3 new users |
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*Youtube |
Upload a high-res video of homes for sale in your area |
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x |
Feel free to experiment on the routine that works best for you. Here are other great examples of marketing checklists and routines to inspire you when you create yours:
For more information on how to use social media for specific social networks, you can check these out:
LinkedIn - How to Use LinkedIn to Boost Your Real Estate Business
Facebook - 6 Types of Facebook Posts That'll Help You Generate Leads
Pinterest - Field Guide to Pinterest for REALTORS®
Twitter - Real Estate Agents: Tons of Tips for Tweeting and Twittering
Google+ - Google Plus Will Change Real Estate Marketing With Circles
While it might be tempting to do all of these in one go, it’s better to spread out your marketing tasks throughout the week.
Fifteen minutes daily sounds easier to commit to than, say, the entire morning trying to tick off everything on your list. Fifteen minutes is just what it takes to walk to the coffee shop down the street and order coffee and get back.
More importantly, doing this regularly also ensures that you get a steady inflow of leads and you can focus on closing deals. Fifteen minutes of marketing daily, that’s all. And it gets easier as time goes by.